Drawing Fashion at the Design Museum
'Drawing Fashion', presented at the Design Museum, charted the work of the most important fashion illustrators from the 1920s to the present day. Carmody Groarke collaborated with A Practice For Everyday Life (APFEL) to create a unique exhibition experience, transforming the existing space into a series of interlinked, curved 'lantern' forms, on which the series of drawings were presented.
The exhibition design made a strong material reference to paper. The lantern forms, or walls, were backlit, creating a sensuous ambient light within the overall space whilst giving subdued definition to the silhouette of the supporting structure. A sequence of spaces was designed to bring intimate emphasis to clusters of work (categorised by each illustrator), as well as to the particular subtle and refined qualities of individual drawings.
Client: Design Museum
Location: Design Museum, London
Status: Completed November 2010
Photography: Richard Davies